One of the great advantages of a COOLPIX camera is its NIKKOR lens. For over 70 years Nikon has controlled the design and manufacture of NIKKOR optics for its SLRs and compact cameras.
Nikon pioneered the design and manufacture of aspherical lenses―which minimize optical aberrations while allowing for lighter, smaller optics―and developed ED (extra-low dispersion) glass, which ensures superior sharpness and maximum color correction.
Nikon breakthroughs in microcomputer technology provide for complete integration of NIKKOR lenses into all Nikon imaging systems.

